Tag: female-forward

BUILDING BROADS

Written by William Chen

Bailey Cole and Kristiana Mallo, two female entrepreneurs, are set to open the doors of their new lounge, BROADS. BROADS will be the first and only female-focused bar in Chattanooga, serving food and beverages obtained from female-owned and female-led businesses. BROADS will be located in the heart of Downtown Chattanooga to be an inclusive space for all.

After over ten years serving the Chattanooga area with their vegan restaurant endeavor Cashew, Bailey Cole, and Kristiana Mallo are set to open their doors for a new project in the heart of downtown called “BROADS.” Cole and Mallo have dedicated BROADS to being a “Female-Forward” bar. 

“I think everybody kind of agrees [broads] had a negative connotation,” Cole said. “To us, [broads] is an empowering word. We’re trying to make it fun; it’s more about a strong woman.”

The inspiration for the name “BROADS” came from one of their friends who frequently uses it in her vocabulary. Overtime, they grew fond of the term in that usage.

“[BROADS] is just something pretty different. I think it’s different even in the country,” Mallo said. “….it’s more of an old-school term, so we want to totally bring it back.”

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