Gaining Grounds Grocery

Video by Haili Jackson

There are baskets of apples, squash, garlic, and zucchini waiting to be picked up as natural light pours into a small and charming room tucked away in the historic St. Andrew’s Center.  

Photo by Annisten Mann

Holly Martin, executive food director of the Chattanooga Sustainable Food Center, opens Gaining Ground Grocery, bringing fresh and localized produce to Highland Park’s table. 

The shop aims to celebrate and share the value in local food producers and entrepreneurs, and engage the community with food that you can feel good about.  

Martin says there are three main points that the Chattanooga Sustainable Food Center focuses on food access, food education, and the engagement of local food. Her vision is to pair these ideals with Gaining Ground and provide better food access to the community that is grown as locally as possible. 

The inside of Gaining Grounds Grocery. (Photo By Annisten Mann)

“I felt like my heart has always been in community nutrition,” she says, “and after I worked for the Chattanooga Area Food Bank for a long time, I started managing the Main Street Farmer’s Market and saw that I really wanted something that increased access to fresh food — especially for low-income families.”

Areas in and around East Chattanooga have been considered ‘food deserts,’ which are places where fresh and healthy foods are inaccessible. Martin, though, holds food deserts to be just a small piece to a bigger picture – a “puzzle piece to poverty.” 

“It’s kind of a ‘buzzy’ word. If you look in an area that is truly defined as a food desert, food is not the only limiting resource,” she says, “usually there is a lack of good medical care, good transportation, and affordable housing as well.” 

A local shopper gets groceries at GGG. (Photo By Annisten Mann)

And, while access to fresh and healthy food is deeply important to Martin, she believes that food goes further than nutrition. 

“To me, food means community,” Martin says, “I think food goes way beyond nourishment to our bodies. It’s family. It’s getting together. I find it fascinating the things that you can do with food and what it means to different people. Food is the ultimate way to share things. That’s what food means to me.” 

As the day ends at Gaining Ground Grocery, she offers freshly ground peanut butter and a word of advice depicted on the official T-shirt for the store, “Keep your friends close and your food closer.” 

Holly Martin speaks on her background with food and how her inspiration became a business. (Audio By Sierra Wolfenbarger)
Poster by Haili Jackson

One thought on “Gaining Grounds Grocery”

  1. Incredible article and photos. Really does justice to our vital personal and community nutrition/health!
    Great reporting journalists, and KUDOS to Holly Martin for her vision and efforts to make
    Gaining Ground a reality for those in need!

    Like

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